Instead of Milford, the Doubtful Sound (longer, deeper, less than a tenth of the visitors). Instead of Queenstown, Wānaka in autumn or Naseby in winter. Instead of the Bay of Islands, the Hokianga Harbour an hour west. Instead of the Coromandel in summer, the Mahia Peninsula.
Ōhakune (winter rail town under Mount Ruapehu). Greytown (Wairarapa village of antique shops and a single great bakery). Akaroa (French-settled harbour an hour from Christchurch). Riverton (Southland's oldest fishing village, the warmest welcome in the south).
A few of our favourite places aren't in the directory at all — the bach you find by reading a hand-written sign, the cove that doesn't have a name. We keep some things off the map on purpose. Travel slowly enough and you'll find your own.